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Print Management Company
It is only junk mail if you send it to somebody who has no interest in what you have to offer.
If you don’t know who you should send your direct mail to take some free advice from a good list broker. A good list broker will be able to give you genuine advice about data from thousands of different sources. Cheap data will cost you a fortune in the end. It will be old and out of date or incomplete or just inaccurate.
If you already have a good customer database then the easiest thing to do is give it to a good list broker and ask them to profile and segment it. They will run your customer list through some specialist software. This will show you exactly what your existing customers look like from a database point of view. Having done that it is then easy for the good list broker to find you new data for people who look just like your existing customers. Contacting them is likely to produce higher results. In many cases a good list broker will discount the cost of the profiling from the cost of the new data you buy from them.
If you don’t have good customer list then a good list broker should help you by asking the right questions that will make you really think deeply about the kind of people who are most likely to respond to your promotion. You should always start with a small test. It is also a good idea to test in or near your own locality and then gradually spread out.
When Buying data make sure you have bought the right permission to use it in the way that you need to and as often as you intend to. Find out from the good list broker how often the data is cleaned. Find out about the demographics and how responsive the data is by your required demographic.
If you would like us to introduce you to a good professional list broker please call Mark on 07903 655 169 or email him at here